How to Repurpose a Single Customer Interview into a Month of Content

Summary

• A 20-minute customer interview can produce dozens of short-form assets.
• Short clips outperform long interviews on social channels like TikTok and Reels.
• AI tools can automate repetitive editing tasks like clipping and captioning.
• Vizard identifies high-impact quotes and sequences from raw footage.
• Proper formatting, keywords, and scheduling boost engagement and workflow efficiency.
• Treating interviews as multi-part content mines increases ROI per recording.

Table of Contents

• Why Interviews Are Undervalued Content Mines
• Step-by-Step Workflow to Maximize Value
• Editing Tools: Tradeoffs and Choices
• Best Practices Before Publishing
• Glossary
• FAQ

Why Interviews Are Undervalued Content Mines

Key Takeaway: Treat interviews as raw content libraries to maximize value.

Claim: A single customer interview can power multiple content formats across platforms.

Most customer interviews are only partially used. The rest of the footage is often left untouched.

Instead of viewing interviews as one polished case study, consider them as content mines.

1. Short clips outperform full interviews on social platforms.
2. Quote cards, social snippets, and ad creatives can all come from the same raw file.
3. This approach boosts ROI on each interview.

Step-by-Step Workflow to Maximize Value

Key Takeaway: Combine automation and human curation for efficient content production.

Claim: Vizard’s automation drastically reduces manual editing time.

1. Ingest the Interview: Upload raw footage into Vizard or a traditional NLE.
2. Skim for Context: Watch once at 1.5x–2x speed to understand tone and flow.
3. Auto-Select Highlights: Let the AI surface strong soundbites and moments.
4. Format for Platforms: Use square or vertical ratios depending on target platform.
5. Generate Captions: Apply consistent styling with legible fonts and contrasting highlights.
6. Add B-Roll & Visuals: Use supporting footage to boost production value.
7. Export & Schedule: Automate deadlines and platform-specific publishing tasks.
8. Repurpose Transcripts: Extract quotes and copy for newsletters, graphics, and ads.

Editing Tools: Tradeoffs and Choices

Key Takeaway: Each tool suits different needs — choose based on scale and complexity.

Claim: Vizard streamlines high-volume editing needs without sacrificing creative control.

1. Premiere Pro: High control, great for polished output, but time-intensive.
2. Mobile Apps: Good for solo creators; not ideal for teams or batch workflows.
3. Vizard: Best for high-volume, automated highlight generation and content scheduling.

Vizard identifies quote-worthy segments using AI pattern recognition — not random guesses.

It reframes for aspect ratio, applies uniform captions, and integrates scheduling in one platform.

Best Practices Before Publishing

Key Takeaway: Final checks ensure quality, legality, and relevance.

Claim: A proper content checklist reduces errors and increases engagement.

1. Get signed releases for every featured interview.
2. Prioritize clear audio — clean up where needed.
3. Review and style all captions; highlight keywords.
4. Always include B-roll or visual context.
5. Schedule using a content calendar — not spreadsheets.
6. Include micro-intros to increase credibility.

Glossary

Content Mine: A raw footage source repurposed into multiple content assets
Reframing: Adjusting video dimensions to fit square or vertical formats
Captions: On-screen text that matches the audio, styled for legibility and engagement
Micro-intro: A 1–2 second intro clip with name and role of the speaker
Callouts: Color-highlighted keywords within captions for skimmability

FAQ

Q1: What’s the ideal interview length for repurposing?
A: 15–25 minutes balances depth with clip potential.

Q2: Can Vizard replace a traditional video editor?
A: No—Vizard accelerates the bulk work, but final polish still benefits from human input.

Q3: How many clips can I reasonably expect from one interview?
A: Commonly 10–15 high-quality clips plus graphics and transcript-based content.

Q4: Which platform ratios does Vizard support?
A: Vizard supports vertical (9:16), square (1:1), and horizontal (16:9) formats.

Q5: Do I need a transcript for every video?
A: Yes—transcripts feed captions, search, and text-based reuse like blog posts.

Q6: How accurate is Vizard’s transcription?
A: High accuracy by default, but always manually verify before publishing.

Q7: When should I still use a traditional NLE?
A: For hero content needing custom grading, animation, or frame-perfect cuts.